With the introduction of a series of national strategies such as Germany's "Industry 4.0" and the United States' "Industrial Internet", the trend toward in-depth informationization of the manufacturing industry is unstoppable, and a new round of industrial revolution is coming. In response to the arrival of this round of industrial revolution, the Chinese government first proposed the two concepts of "Made in China 2025" and "Internet +" in the 2015 government work report. In 2016, the National Two Sessions further emphasized the "Made in China + Internet". Breakthroughs will be made as soon as possible, and big data, cloud computing and the Internet of Things have also been officially included in the 13th Five-Year Plan. How to use the new generation of information technology in China's manufacturing industry to upgrade from "manufacturing" to "intelligent manufacturing" and to achieve the following three changes will be particularly important.

Production: From "homogenization" to "individualization"

The success or failure of manufacturing enterprises often lies in the degree of customer recognition of products. When the pursuit of individuality has become the consensus of the times, the ability of products to meet the diverse and individual needs of customers has become the key to the success or failure of manufacturing enterprises. In the context of traditional manufacturing, due to cost and efficiency constraints, personalized customization is often only the privilege of a few people. Nowadays, customers want not only products that can meet their basic needs, but also hope that products reflect their specific needs. In the past, due to information asymmetry, the production method of the manufacturing industry was from R&D and production end to demand end, and it was impossible to mass-produce personalized products. Now, the popularization of the new generation of Internet technology makes low-cost communication between manufacturers and individual customers a reality. , The manufacturing industry has realized pulling production from the demand side to the R&D and production side. Therefore, in the future, companies that can complete the digital, network and intelligent transformation of enterprises ahead of their competitors to achieve large-scale customized production to meet the individual needs of customers can become the king of the market. Taking Qingdao Red Collar Group as an example, this clothing manufacturer uses a self-developed suit personalized customization system to allow customers to select fabrics, craftsmanship, price, etc., and then obtain the customer's body data to form a corresponding customer-specific version. These personalized information are decomposed into each production process, read and realized by the assembly line terminal, and the goods can be delivered within 7 days. Compared with other garment manufacturing industries, Red Collar achieves personalized production through industrial informatization processes, and at the same time eliminates intermediate circulation links such as channels and shopping malls, and successfully creates a C2M (CUstOmertOManUfactUre) business model.

Product: From "mechanism" to "intelligence"

If production customization is to start from the customer's point of view, and meet their individual needs as much as possible within their existing cognitive scope, then smart products will gradually realize personalized services to customers during the use process. By adding a large number of electronic technologies to the product and connecting to the cloud, each included object is equivalent to an intelligent terminal, which continuously records the static information of the product itself and the dynamic information of the surrounding environment changes, and uploads it to the terminal service management platform. In response to the analysis of a large amount of data, the product will gradually "know" the customer, "know" the "self", perceive the customer's special situation and changes in itself, and give real-time feedback on specific occasions.
　　

From smart phones to smart homes, the process of daily evolving and gradual intelligence has also promoted the divergence of manufacturing innovative ideas, the enhancement of product added value and customer loyalty, and the shaping of brand image. On the one hand, the intelligentization of products expands the conceptual space of its core technology. Its research and development focuses not only on the improvement of product performance and the realization of specific functions, but also how to better perceive and analyze the specific needs of customers and accurately position them; On the other hand, products incorporating smart factors are no longer cold and inanimate objects. They not only bring many unexpected conveniences to users’ lives, but can even form a certain emotional connection with users. For example, smart running shoes can make immediate changes according to the runner’s unique stance and environment, and record various data during the exercise, remind them of their physical condition and arrange exercise plans, such products naturally integrate into the user’s life, and more It's like being a part of its body. At the same time, the "intelligent manufacturing" thinking not only promotes the transformation of traditional manufacturers to their existing products, but also heralds the rise of a large number of emerging technology companies. It is foreseeable that once these smart products can be widely used, they will surely promote technological change and progress in the entire industry.